Kenya is one of the most sophisticated, diverse and promising emerging markets globally. Strategically located as the gateway of East Africa, Kenya, is a key investment location, both for the market opportunities that lie within its borders and for the opportunity that exists to use the country as a gateway to the rest of the continent, a market of nearly 1-billion people.
Kenya has enormous potential as an investment destination, offering a unique combination of highly developed first-world economic infrastructure with a vibrant emerging market economy. It is also one of the most advanced, broad-based industrial and productive economies in Africa
Kenyan laws have been heavily influenced by English law. General commercial legal practices relating to transactions and the drafting of commercial agreements are generally globally applicable and in line with international norms and conventions.
Kenya has world-class infrastructure – including a modern transport network, widely available energy, and sophisticated telecommunications facilities. The government has identified massive infrastructure projects as key to boosting the country’s economic growth rate and creating employment.
Africa, with 200- to 300-million of its people approaching relative middle-class status, is seen as the next great growth story after China and India. Indeed, the McKinsey Global Institute has identified Africa as the world’s second-fastest growing region. This growth is “creating substantial new business opportunities” for global companies. Kenya facilitates easy access to other sub-Saharan markets, in particular. Bordering Tanzania, Uganda, South Sudan, Ethiopia and Somalia its well-developed road and rail links provide the platform and infrastructure for ground transportation deep into sub-Saharan Africa.
Moreover, Kenya has the resident marketing skills and distribution channels to open up commercial ventures into Africa.
Kenya has a host of investment incentives and industrial financing interventions that are aimed at encouraging commercial activity, and its trade rules favour a further expansion in Kenya’s burgeoning levels of international trade.
Kenya’s exchange rate makes it one of the least expensive countries for foreigners to live and do business in – with a first-world infrastructure and high living standards ensuring good value for money. Kenya’s energy costs have increased in recent years, but the government is determined to meet its growing energy needs through renewable and efficient sources.
The country compares favorably for petroleum prices, with private sector and multinational oil companies refining and marketing nearly all imported petroleum products in the country. And telecommunications costs are coming down. The government is taking steps to ensure cheaper and more widely available bandwidth capacity, while the landing of several submarine fiber-optic cables along both the east coasts of Africa has boosted the continent’s connection with the rest of the world.
The diversity of game in Kenya is simply astounding. From the big five to the small five, Kenya’s game parks, reserves and other wildlife protection areas host some of the wildest game thus the reason why this is home for the safari.
Dotted in their unique landscapes, geographical features, a vast array of game ensues. The icing on Kenya’s wildlife cake is the annual Wildebeest Migration at the infamous Maasai Mara migration between mid-August and late October. This is the best example of wild nature at its best as hundreds of thousands of wildebeests, zebras, Thomson’s gazelles, topi and elands